xixi2022-03-02 17:07:09
xixi- 29 With respect to competitive strategy, a company with a successful cost leadership strategy is most likely characterized by: A a low cost of capital. B reduced market share. C the ability to offer products at higher prices than those of its competitors 老师，这一题不选B选项，答案解释是market share取决于策略是defensively or offensively，所以market share会在defensively的时候增加，offensively的时候减少吗？
回答（1）
Stefanie2022-03-02 17:27:05
Stefanie同学你好，
如果是defensive的目的就是维护自己目前的市场份额，如果无法维持可能会割舍；
而offensive的目的就是进攻，抢占别人的市场份额。
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